What’s Your Advertising Style?

July 23rd, 2008

Advertising is actually a complicated process. It takes a lot of resources and effort on your part to make sure that you send out an effective ad, like your advertising posters, and then make certain that your messages are well understood by your target clients.

And it all depends on the advertising style that you use. When done right, your advertising style in your poster printing pieces for example, can adequately convey your message and get you the response you expect from your marketing campaign.

Are you the visual type? If you are, then most likely that your advertising style is guided by elements that create mental pictures for your target audience. Those people who are visually oriented are often dictated by what they actually see. They often interact with the world via the pictures they create in their minds. Statements that have the words ?look, ?see, ?imagine, ?picture, and ?visualize are very common with these people.

If you have a visual type of advertising, your campaign is more likely to have pictures and graphics to explain what you would want to say to your prospects. This style is very effective if you’re targeting those who respond more readily to images rather than words. So when presenting new information to your customers, the more colorful your presentation, the more likely you’ll get a positive response from your target market.

Are you the auditory type then? Words such as ?hear, ?sound, ?listen, and anything to do with your sense of hearing are often used by those who react to the world by using their auditory senses. As an advertiser, this type of ad is more likely to present your offer in recorded fashion and in a musical approach. When applied to your target audience, those who receive your message through your posters for example, would often repeat your message out loud for them to be able to understand better. So when using the auditory type of advertising, make sure that you take the time to explain new information to your target audience, as well as be able to answer all the possible questions that your target audience might put forward.

Or are you the kinesthetic/tactile type? If so, then your advertising is often made to propel your target clients to act and move on your message. To interact, action-oriented words such as ?feel, ?touch, ?hold ?grasp, and ?move are very common in this type of advertising. You would want your target audience to get in touch with his or her emotions and the action involved in your message. Hence, when conveying new information, it’s better to provide activities that would make your target clients go through the motion of completing a process or a procedure.

Learning the type of advertising you’ll use to reach out to your target clients can help you provide a better and more effective marketing campaign that will surely have a positive response from your prospects.

Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions.

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Football Jerseys For Dogs - Show Off Favorite Player Numbers On Your Canine

July 23rd, 2008

Football is America’s number one sport, and dogs are our best friends. Finally the day has arrived for our furry companions to show their support for our preferred NFL or college team, with the availability of officially licensed football jerseys for dogs! Pet jerseys are extremely popular and are available in every size, with everything from team colors, names and player numbers boldly displayed on the back of the jersey.

Owners must closely measure the girth of their puppy’s neck, back and chest to guarantee a good fit. Almost all pet jerseys are sewn with 100-percent polyester. Football jerseys for dogs are easy to wash and normally fit dogs as large as 70 pounds. Measuring the dog’s chest size is generally the most important measurement in determining the size of the football jersey. Owners will want to measure their dogs from behind the front legs to the back. Accurate measurements definitely make the difference in whether the dog will be able to comfortably walk in the jersey. Football jerseys for dogs usually exhibit the official team logos, and any fan should obtain officially licensed jerseys.

Owners had better measure their dog’s back, from the neck base to the base of the tail. Measurements around the neck will also determine fit. So, the next time you grab your remote and watch the big game in your official team jersey, consider allowing your dog to chew a bone on the floor next to you, decked out in pet jerseys configured just for him. Football jerseys for dogs are an amusing way for pet lovers to demonstrate support for your team and keep your pampered pets in duds that are sure to be the hit of the tailgate party!

For more info, see Fan Jerseys or Jerseys For Fans. Ron King is a web developer; visit his website Authoring Articles.

Police Increase Their Use of ANPRS Cameras

July 23rd, 2008

The police have for some time had Automatic Number Plate Recognition System cameras at their disposal but until recently had not realised just how widespread the problem of uninsured drivers was ( estimated at 2M ) and just how effective the ANPR system can be in detecting these law breakers. London police have been engaged in operation Reclaim since the end of 2007 and have been surprised at the high number of expensive cars they have seized due to them not being insured. The trigger for the increase in ANPRS policing has come from a recent change in legislation which allows a beat officer to impound a vehicle whereas previously this was the duty of a specialised traffic officer.

The system works by photographing the number plate of each passing car and through special software comparing the car registration with the database of 35M legally insured drivers provided by the Motor Insurers’ Bureau. If the photographed car is not on the database the vehicle is stopped and if the driver cannot produce proof of insurance the vehicle is impounded. Owners have 14 days to reclaim their car and pay a fee of ?105 plus ?12 per day . They also face a ?200 fixed penalty and six penalty points

Five London boroughs are trying the scheme now and it should cover the whole capital by the end of 2008. Other forces are following suit with North,South and West Yorkshire forces joining humberside in a crackdown on this type of offence. The days of the uninsured driver look to be numbered, which is got to be a good thing.

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How To Improve Your Gas Mileage

July 22nd, 2008

If you ponder over this question, you will get a variety of replies. Some would advise you to shut down the vehicle when it is not in motion. Some would even convince you to push your own vehicle so that you will get the maximum mileage! There are a variety of ways to do it. But there is only one concrete way of improving your mileage. Turn your car into a hybrid and you can get real extra mileage. Hybrid is the only real way of attaining it; everything else is just a compromise.

You can use a hybrid plug-in which is nothing but an accessory. This accessory which has the ability to produce Oxydrogen which is a product create by the splitting up of water and baking soda is capable enough to increase your mileage by nearly 50%. Once you design or build such an accessory which is capable of producing Oxydrogen, your engine would draw energy from both Oxydrogen and Gasoline. This is the best way of achieving the maximum amount of savings. Switching off your engine which is not in motion and braking less may save some little bit of gasoline. But, it can never be compared with the saving which your car would give when you convert your gasoline powered car into a Hybrid.

Hybrid kit is not any another accessory. It is the future, accept it and embrace it. You will never regret for converting your vehicle into a hybrid. In course of time your hybrid will save for itself.

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Writing a Business Plan for Your New Patent

July 22nd, 2008

The first type of business plan is one you plan on showing to others. This might be so you can raise venture capital funding or get a bank loan. The second type of business plan is for yourself. It is in essence a document to keep you on track, something you can refer to in the day-to-day chaos of your operations and use to determine whether you are on target. First, let’s explore the first type.

If you are writing a business plan to obtain funding, you are essentially giving a stranger an overview of your company. This person will want to evaluate your goals, your personell, and your financial projections for the future. Therefore, these are the things you want to address and give special attention to in your business plan. At bare minimum, your business plan needs an executive summary, a marketing plan, financial projections, and a description of the personell involved. Let’s learn a little more about each phase, as each one is crucially important.

Executive Summary

The executive summary is what you might call ‘the main point.’ It is the most important part of your business plan. This is where you summarize the purpose of your company, how you will make money, in essence, what you will be going into business to do. You want to touch upon the surface of all the other categories, but without going into super-specific detail. For example, rather than naming the stores you want to sell your product in or the names of specific personell, you might say something like ‘We will utilize a robust strategy of discount store selling made possible by high-ranking personell in the retail field.’ A venture capitalist or business partner should be able to read your executive summary and come away with a broad understanding of your goals. Of course, you’ll need to firm up specifics of how your business will be run in order to provide that understanding. Therefore, it would be best to hold off on writing the executive summary until after you are down with your marketing plan, financial projections, and personell descriptions. Then you yourself will be intimately familiar with the details and in a good position to sum it all up in your executive summary.

Marketing Plan

Your marketing plan is basically how you intend to reach your customers. It is also where you define your ideal customer: say, 22-35 year old SUV driving males in the northeast with incomes of $80,000 per year or more. The person reading your marketing plan should come away knowing where your product will be sold and how. Details are crucial here. Do you know buyers at Home Depot or Wal-Mart, if that’s where you plan on selling? Will you be using Google AdWords or affiliate deals, if you will be retailing online? How much product can you afford to produce? How do you plan on keeping store shelves (or inventory) stocked? Anything related to how and at what cost your product reaches customers belongs in the market plan, spelled out in as much detail as you can go into. This will firm up your vision in the minds of anyone reading it.

Financial Projections

The number one question on the mind of any business partner is ‘How much money is going to come out of this?’ The financial projections are where you attempt to answer this question. What are your sales goals? What kind of profit margin do you expect? When do you predict the company will be profitable? Are there significant debts that need to be taken and later repaid, such as for machinery or equipment? If so, you need to factor such things into your projections. A person reading your financial projections will want to know that you have taken everything into account and produced some realistic expectations for the business.

Personell

Finally, those reading your business plan will want to know that you have competent, accomplished people working with you. In the personell section, you want to list the names, achievements, and qualifications of anyone who will be working with you. The idea is to convince the VC or partner that the personell you have chosen are suited for the tasks that lie ahead. This is especially important, given the modern trend of venture capitalists appointing their own guys to companies they fund.

The other type of business plan is the one you write for yourself; for example, if you are bootstrapping with your own funds and growing the business organically, by reinvesting profits. This type of business plan can be much more informal in nature, since you will be the only one looking at it. However, you should still be thinking about the same questions. Too many business owners lose sight of why they are in business at all, and try to be all things to all people. This does not work, and a solid business plan is a great way to keep yourself focused on what matters — on what is profitable.

Therefore, no matter how you choose to structure your business plan, it should have the following:

* Specific, numeric sales goals and time frames for achieving them.

* A list of ways you intend on marketing your product and the steps necessary to see it through

* When you expect to be profitable and why

Forcing yourself to think these things through will be an invaluable benefit as you build your company. They will give you standards to judge yourself against daily, as well as show you how to correct any mistakes you are making.

Eric Corl is the Founder and CEO of Idea Buyer, a marketplace for new technology and products that allows inventors to showcase their intellectual property to consumer product companies, entrepreneurs, retailers, and manufacturers at http://www.IdeaBuyer.com

You can email him at EricCorl@IdeaBuyer.com

A History of Hypnosis

July 22nd, 2008

The history of hypnosis is centuries old and in various ways was a part of religious ceremonies in ancient cultures. There is evidence that hypnosis was used in Ancient Egypt and many different societies throughout history have used the beat of drums to induce a hypnotic trance in spiritual rituals. Even animals have been known to use the powers of hypnosis to bring their prey under their control. There is an interesting and global history of hypnosis that is evident down through the ages. Discovering it is indeed a fascinating journey.

What is the History of Hypnosis for Modern Usage?

Hypnosis has long been used for religious purposes and even for controlling farm animals such as chickens. For example, in Germany during the 1600s traveling shows drew crowds by hypnotizing animals. Furthermore, in this period of history hypnosis was known and used to keep chickens calm for farming and slaughtering purposes. The history of hypnosis reveals the popular story of hypnosis as a central element of much entertainment and religion. However, it has grown beyond these to being a significant tool for relaxation and the process of personal transformation.

You have probably heard the word ‘mesmerize’ but you may not know that is taken from the name of a famous doctor who practiced hypnotism. Dr Franz Anton Mesmer became famous during the late eighteenth century practicing what he termed magnetism. He used magnets on patients to create vibrations to assist in healing. His techniques included singing, playing harmonica, staring into patients’ eyes, asking patients to stare at his hands when placed in a pyramid shape and a number of other methods of inducing a hypnotic trance. He died in 1815, having never been able to convince his medical colleagues of the success of his practices. However, Dr Mesmer is probably the first modern hypnotist recorded in the history of hypnosis.

In 1845, Dr James Esdale from Scotland gained attention by performing operations in Calcutta by only using hypnosis. He successfully operated on approximately two thousand patients without causing pain to them. This was a first in the history of hypnosis according to modern records. Sigmund Freud was intrigued enough to study hypnosis as a part of his studies in psychology. After this, readings in the history of hypnosis indicate that hypnosis became aligned with psychology rather than medicine.

Milton H. Erickson was a psychiatrist who furthered the use of hypnosis in the treatment of patients with phobias and behavioral problems. He discovered a range of effective techniques for inducing trances that worked well with different patients. Erickson believed that through hypnosis one could directly influence the unconscious mind and thus induce change. He was the first notable individual in the history of hypnosis who radically moved hypnosis forward from entertainment to therapeutic usage.

You will find a great deal of debate and controversy in the history of hypnosis, but you will also discover amazing triumphs and fascinating testimonials. There is no doubt that modern hypnosis has developed and transformed from simple entertainment or religious altered states. It is used successfully as a therapy for personal change, relaxation, pain management and even healing.

Learn how others use conversational hypnosis to improve interpersonal relationships and self hypnosis to kick addictions.

Make Money Online As An SEO Based Freelance Writer

July 21st, 2008

Do you have a hobby? Surely everyone has some subject that they are an expert on. It may be related to something technical like writing programs or it may be the experience you gained from raising your children. Perhaps you know how to take apart your computer and then put it together again or perhaps you know how to mix and match your clothes better than anyone. The knowledge you have may be very useful to someone else.

How would you like to make some money off something that you view as a hobby? If you can write interesting articles about something you are an expert at you should consider doing SEO based freelance writing. Many websites are devoted to sharing special knowledge. They will pay you for the knowledge you have. These websites will assign you a general topic and you will be required to write a certain number of articles each month.

The websites will usually base their pay on the number of views you get per article you write. The number of views you get are based on how high up your articles will rank in search engines. How high up you are ranked in search engines depend on the way you write your article. If you can write good SEO based articles people searching for your article will find you and the website will pay you. Writing articles about something you already know can be lots of fun! Making money online off something that you already know is even more fun.

Learn how to Make Money Online at our website. Find the best free Paid Surveys to answer. Learn about the many different ways to Earn Money using the Internet at our Paid To Review money making advice website.

Technology Tips For Success

July 21st, 2008

Having a website is very important. Using the online technology available to us can really boost your website statistics. The better your website statistics, the money money you should be making with your website.

Don’t use technology for bad business practices. There is a lot of technology out there to use for your advantage. Don’t over do it. Some companies go as far as; using a computer program to profile guests. If a guest is good or bad. This way the company will know who they are dealing with up front. In my opinion, this is taking technology a bit too far.

As I have said before, use mobile technology. Especially if you don’t have the time to spend in front of your computer all day. Most business people can’t afford to be at the office all day. Their job requires them to always be on the run. Some people work two or more jobs. You need to have a mobile device, whether it be laptop, PDA, cell phone or whatever you are comfortable with using. You will be able to send and receive email, faxes, files, and important messages. There should be no excuse for you telling a customer you need to get back to the office and you get back to them. Although, even I have done this recently. We have to break the bad habit of not being mobile. Today’s technology thrives on our businesses being mobile.

Use web 2.0, it’s very beneficial. Use social media networks to improve your businesses database of customers. Myspace, facebook, delicious, digg, so many more social networks to make you and your business well known. You can post comments, messages, vidoes, and blogs. Web 2.0 is all about making friends. You make friends and your friends trust you more. Then they are more likely to buy your products or service. People tend to buy from who they trust. Then it’s all about word of mouth through the social community. It works great!

Make sure you have an easily navigated website. Don’t use anything on your website that will contradict what you are selling. Make sure all the information; including ad space is something you would use and recommend. Make sure you have good, quality content on your website. You need to have something to draw people in. Try and offer them a reason to visit your website.

A blog about you and your business will really help shape your business. A blog can make your page rank higher. A Blog will also be more likely to raise your rank in search engines. Search engines find new content. So the more you blog, the more likely people will find your website. Create a newsletter you send out by email. Your customer base will be more likely to return if you have a newsletter.

Spend money on technology to upgrade, not waste. You spend money on all kinds of important things to keep your business going. Don’t upgrade with technology only when it is necessary. Upgrade with technology whenever you can. A business just starting out should be overwhelmed with technology. People seem to have the attitude that they don’t need anything new. The truth is, everyday new products come out to make our lives easier.

When you spend money on your business, don’t think of it as losing money. Every bit of money you spend on new technology is money well spent. The more technology your business has, the faster it will grow. The more likely your business will succeed and keep up with the competition. When McDonald’s came out with the Happy Meal; Burger King didn’t sit around twiddling their thumbs, they invented the kids meal.

Be smart about where you spend your money. Some technology is an obvious ripoff. Spend your money on technology that will help you in the future as well as right now. Technology is here to save us money and time. Don’t overwork yourself. Work Smarter, Not Harder. You can get more work accomplished thanks to technology. Most businesses can more than double the workload because of technological gadgets.

Learn how to start your own home business by following this amazing step-by-step guide. Want to be an eBay Powerseller? This guide will help you. Check out my Daily Blog.

Are Your Words Like A Tornado?

July 20th, 2008

In the wee hours of Sunday morning, around 1:30 a.m., a tornado ripped through our tiny community. I was awake, praying, and nervously preparing to wake the kids and move them into the hallway when all the noise suddenly stopped. The eerie silence of the storm having passed is a sound I don’t think I’ll ever get accustomed to.

Tornadoes are a rarity in Louisiana. But I lived in Tennessee for over 12 years, where tornado season was a yearly affair. I hate them. Here in Louisiana, the threat of hurricanes are the norm. And hurricanes are something that can be predicted, but tornadoes, as you know, cannot. They are a scary and fierce child of nature.

When the kids and I left for church yesterday morning, I saw the immediate damage here at home. Thankfully our house remained untouched, but one of the huge cypress trees in the front yard was destroyed. As I walked around the tree to take photos, I realized there was a piece of crumpled siding nestled in the middle of the damaged tree. This siding, as it turns out, was ripped off a trailer just up the road from us, and tossed to and fro throughout the neighborhood.

It’s amazing what a tornado can do. It can literally rip up an entire section of homes on one side of the street and leave the other side totally undamaged. It’s a powerful force of nature.

Do Your Words Hold A Fury?

Our words are a powerful force. With words, we can build someone up or tear them down. As writers, we hold a great responsibility to those who read our words.

If we aren’t careful, we take out our frustrations with our words, hurting others in the process. Have you ever been so appalled at something that you turned to the page and wrote an essay about it? Or maybe you were mad about something and turned it into a blog post.

Our words hold a power unlike any other. Your emotions seep through the words you write. Those who read what you wrote will feel those emotions years from now in the words you penned. Your words are that powerful.

Harness And Direct That Written Energy

As a writer, it is your duty to ensure your words are a positive force of nature. After all, why in the world would you want to write something that does nothing but destroy others?

Like a tornado, when your words are harmful and damaging, you leave a path of destruction. Bad feelings, anger, hurt, rejection, pain, sorrow, disappointment… These will all be littered along the path your writing takes when it is filled with negative, hurtful emotions. The challenge then lies in being able to harness and direct all that written energy so that it is focused in the best and most positive direction.

First, take a look at your writing to date. What sort of message or theme does it have woven through it? Everything you write has an underlying tone. If you’re angry at the time of writing, pessimism will emerge. If you’re excited, those emotions will shine through.

As you contemplate these things, think about what theme you want your current and future writings to hold. What do you want your readers to feel and think when they walk away after having read something you wrote?

An important point to remember is that you’ll always have your up and down days. But when you know what the theme of your writing should be, you’ll be much more able to get focused and centered within yourself, then direct your negative thoughts and feelings into an appropriate piece of writing that will help others, not hurt them.

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Prophecy - Malak Encounters

July 19th, 2008

Many people are having supernatural encounters with these Spirit Beings. I have also had visitations from these Beings. The Malaks are Angelic Beings that specialize in bringing life changing messages out of the heavenly realms into earth. They are Holy Angels dispatched from God for very specific purposes. They reveal the times and seasons of God. They enable us to experience the Ra ah of God. Ra ah is the revelation of God for a specific task, events or workings of God in specific seasons of His Kingdom. What will they reveal to you in your encounter with them? Here is what you can expect.

Let me say first, that God is very much interested in you. He wants to procure you into His Kingdom. He wants to enlist you so you can fulfil your God given destiny. However, He wants you for more than your service or labour. He is seeking after your heart so that He can have relationship with you. He wants to take you deep into His heart and pour out His love on you. Love that you can experience. Love that is tangible, rewarding, fulfilling, exquisite, delightful, spiritually intimate and intoxicating. God is love and we can experience the fullness of that Love as we place our trust in His Son, the Lord Jesus Christ.

Having laid that foundation early in this article, let me explain to you what the Malaks are up to now. I met a Pastor Joao in Mozambique during my recent two years of volunteer ministry there. His story and experiences capture the theme of this article.

As a young boy before the age of ten years of age Joao began to have encounters with Holy Angels (Malaks) that would visit him. He lived in rural Mozambique in a village in the bush, a two days walk from the border with Zimbabwe. He lived in the typical mud wall and thatched roofed house that is standard housing in this area of Africa. He had known and seen the demonic demonstrations of witch doctors. He knew about their evil powers and the torment many experienced because of the spiritual darkness. It was into this type of setting that the Malaks came. They were Holy Angels dispatched to him with messages from God. He did not have a Christian church in his village. Joao had no Bible, no radio, no television and no toys. He lived a very basic life. When the Malaks came they would always open his eyes to the supernatural realm. He saw heaven many times and even in his adult years had trouble verbalizing the splendour and glory of the heavenly scenes that were revealed to him. Sometimes the Malaks would simply come and explain God’s truth to him using parables and illustrations from his simple village life to reveal truth to him. On one occasion a Malak came and immediately took him on a spiritual excursion. It would turn out to be a site seeing journey that profoundly changed his life and destiny.

He was immediately taken by the Angel (Malak) into Heaven. There he saw the Throne and Presence of God. He saw the emerald rainbow that surrounds that throne. He saw the crystal sea before the Throne and the Angelic hosts along with the righteous Saints revelling in abandoned joy and worship. Both Angels and Saints moved in and out of the Awesome Presence of God releasing praise to Him who sits on the Throne. They were in return being saturated with The Presence of God Almighty in this Divine exchange. Joao wanted to stay there forever. The Angel (Malak) however said, ‘I have brought you here so you can see, and now I must complete my assignment with you by showing you the fullness of your choices made on earth. Your choice on earth will determine your eternal destiny.’

Immediately Joao was escorted by the Angel to an observation post where He gazed with dread and horror on the most frightening scene. He looked on a darkened scene filled with demonic spirits and the tormented multitudes who had refused God’s offer of salvation while they journeyed on earth. The Angel then lifted Joao out of this place and immediately he was back in his simple surroundings in the village. The Malak said to Joao, ‘ I have been sent by God to show you how your decisions made here on earth will determine your eternal destiny. If you choose Jesus God’s Son, you will have eternal joy in Heaven. If you reject God’s salvation you have sealed up your eternal destiny in torment. What will your decision be, Joao?’

It was obvious that Joao had chosen God’s pathways and is serving Him today in remote Mozambique.

Malaks are visiting people today. They are bringing messages of eternal purpose and importance. They bring direction, revelation and understanding. They bring the Ra ah(visions) of God. They will direct you into truth. That truth will bring freedom from darkness and bondage. Jesus Christ is the truth and He is also the way. This is what the Malaks are announcing. Jehovah Jireh one of the Ancient Names of God will certainly provide for you. He as God will ’see to it’ in your life. Isn’t it time for you to put your trust in Him?

For your information I have used Strong’s Concordance which is a thorough resource and reference book to research this Article.

Genesis 22:11 And the angel ( Strong’s Concordance : Angel = Malak = ‘ pronounced Mal awk’= dispatched messengers) of the LORD called unto him out of heaven, and said, Abraham, Abraham: and he said, Here am I.

Genesis 22:14 And Abraham called the name of that place Jehovah-jireh:(Strong’s Concordance :Jehovah Jireh = God shall see to it, as it is said to this day, In the mount of the LORD it shall be seen. (Strong’s Concordance: Seen = Ra ah = pronounced ‘raw ah = to see as in visions or revelations.)

Keith A. Paul has many years of Minstry experience and is an Author. He is used in the gift of prophecy, dream interpretation and words of knowledge which are gifts of the Holy Spirit. He currently lives in Abbotsford B.C. Canada. He has traveled internationally promoting the supernatural teachings and works of the Holy Spirit. To learn more, and to receive Keith’s free Prophetic Words or purchase His E Books please visit http://www.restorationplaceministries.com