Email marketing is the most important aspect of any online business. It\’s important to build your list so that you have potential customers to market to again and again! Why take the chance of a person visiting your site one time, when you can capture their information and possibly sell to them down the road?

If you haven\’t already done so, you must start an email marketing campaign for your business. Add a form to your site, asking visitors for their name and email address. The less information you ask for, the more likely that they will give it to you! To increase the likelihood that they give you this information, offer a free report, ebook, goody basket full of information, etc.

Another aspect of email marketing is an autoresponder. You can find some very good ones that are cheap, and even free. The autoresponder will capture your visitors name and email address, automatically adding them to the database. When you set up your email campaign, your visitor will get all of your emails, which should contain helpful, relevant information, along with a possible product sell toward the end of your message.

Always give your potential customers honest, important information they can use when you email them. Make it interesting so you keep their attention, relate it to your product in some way, and present a call to action toward the end.

Adding a sense of urgency works well in email marketing. Give your reader a reason they need to buy NOW - special price, limited quantity, etc. Adding a postscript (P S) at the end of your message as a final chance is also effective.

With a well thought out email marketing campaign, your sales could possibly sky rocket! Why take the chance of losing potentially wonderful paying customers? Get an autoresponder, add a form to your blog or site, and start collecting information. It\’s essential to the success of your business.

Give your business the boost it needs to soar with email marketing. You won\’t believe the impact it will have on your profits.

Tess Tackett invites you to visit Internet Marketing for Tightwads, where you can find plenty of tips, ideas, articles and resources to make your internet marketing venture a success!

Email marketing is one of the most effective and least expensive methods of reaching large volumes of customers who are interested in your products or services. You will want your campaign to address each person by name to make it more personal. The customer will provide you with their name and email address but you will need to find the best way to store it and use it. Email marketing software is a great way to compile your data. It can also be used to store the purchasing history of a particular consumer. This is good for narrowing your target market on certai campaigns. What can this software do for you?

It is a wonderful tool for editing text, creating promotions, and writing newsletters. It allows you to add pictures, attachments, backgrounds for colour and appeal, images, and sound. You will be able to use templates for features you intend to use regularly. This is definitely a time saver. Using email marketing software will make your materials appear professional which will make your campaign more successful.

There are many software packages available to choose from ranging in cost from $99 to $499. The one that works best for you will depend on what you are looking for as well as the objectives of your email marketing campaigns. Not allof this marketing software offers the same features. However, there are some basic items you should look for. Choose one that offers 24/7 customer support. Conduct your own research to find out how effective that customer support has been for other consumers. The software will be useless if you aren’t able to use it properly. There are bound to be questions and concerns you have and maybe some technical issues. Customer support needs to be that bridge for you when such issues arise.

Every email marketing software will operate differently. The software has to be easy to install and set up or it will never help your business achieve its goals. It is important that it is simple to navigate yet allows you to be creative. You will want to choose the one that offers you the choice of making a template or working from scratch. You also want simple to create email lists, based on various factors. Some software programs offer unlimited size when it comes to your mailing lists. Others set a limit from 2,000 up to 50,000. You will have an idea of the growth you want for your business and can use that to help your decision. Unless you have a great deal of experience with email marketing, choose a software program that comes with a wizard and a tutorial system. These will become your best friends while you are learning the ins and outs of the software. Bounce handling to resend undelivered emails is a wonderful feature to look for as well. It will prevent you from manually having to resend them. It is very important that your software has a quick and efficient way to remove the email address of those who choose to opt out. The law requires you to remove them from your emailing lists within 10 business days.

Email marketing is a very effective way to generate traffic to your website and more sales. Using email marketing software is a very inexpensive and effective way to create campaigns that are professional quality. Take the time to choose the software that offers all of the features you will need to operate your campaigns properly. The internet is a great place to find out the pros and cons of the various email marketing software packages available. Keep in mind that you want to purchase software with excellent customer service.

Chris Haycock is an information publisher specialising in helping people start their own home internet based business. You can get an absolutely no cost two hour video on how to create your own information products in one day, without writing a single word, and start your own niche ebook business, by going to:
http://www.easyebizz.com

The measurement of how successful a sent campaign is depends on more than open and click through rates. In broad terms the response to your campaign will fall largely on how relevant, desirable and cost effective your product or service is. However you can get a rough idea on the kind of ‘hidden’ activity your campaign generates.

Delivery rate This is how many emails were successfully delivered to the recipients email server - not their actual computer. Think of it as the ability to follow a letter being sent all the way to the local sorting office of the recipient. From that point on it’s all done behind closed doors! The reason why it’s not always possible for you to attain 100% delivery rate is based on two factors:

1) Hard Bounces - This is when an email address becomes invalid, deleted, changed or has expired. Like the Elvis song, your server will declare ‘return to sender, address unknown!

2) Soft Bounces - This is where the server at the other end was a bit tied up or the recipient has a full mailbox quota.

Sometimes this happens for no good reason. The good news is that sometimes the email will be successfully sent on a subsequent automatic resend. In any case, the industry accepted statistic is that an average of 10% of emails will bounce.

Open rate This is measured by how many readers opened your email and allowed images to be shown. You can measure the number of times a special marker image in your email is downloaded which tells you the minimum number of times the email was opened. This is important to understand because there will be far more opened emails that turn images off by default, or only accept plain text emails which don’t download images. The current estimations worldwide are that a minimum of between 10 - 30% of emails are opened.

Click Through rate This is probably the most important figure to business customers as this will indicate the potential conversion to sales. Each link on your email should be routed through your servers before sending the recipient onto your website. This happens almost instantly and will provide you with an accurate amount of traffic being generated to your site. This figure should be combined with your phone, fax, email and postal responses to build up a true reflection of the success of your marketing strategy. Anything over 1% click through is considered a successful campaign. Over 10% would be like winning the lottery!

James Lemon is a technical and network manager at Sprint Mail
http://www.sprint-mail.co.uk

When you hear any of these phrases: “electronic marketing”, “email marketing”, “sms marketing” or “bulk messaging” do you immediately think “Spam”?

Or do you think “courteously keeping in touch with your clients and customers, in a value-adding way, leading to long term satisfied clients”?

Let’s imagine for a moment the business you represent regularly communicating with your client base whereby:

• valuable information is provided
• including news and special offers that are appropriate and useful
• there’s an occasional snippet of humour for some light relief
• the messages are sent at the right regularity, acting as gentle reminders for important things
• your contacts look forward to receiving the messages
• they can be dealt with at a convenient time
• are easy to file away for future use,
• easy to send onto a friend or colleague when appropriate
• over the long term, your contacts are educated and helped to do business more easily with you
• your contacts wont forget who you are, and feel that they know you and your business very well

Wouldn’t that be brilliant!?

Of course, you can achieve similar with printed material, or telephone calls, but these communication modes are much more costly.

Today I’m going to assume that we are all in agreement that electronic marketing is:

• time and cost effective
• essential for the way we conduct our business and communicate today
• is a highly interactive medium, that can be used to virally and exponentially expand the reach of your business

(all topics for their own presentation!)

So back to my original question on who thinks “Spam” when they heaar phrases like email marketing and sms marketing [to which most of the room nodded spontaneously].

As part of developing the specification for, and building eNudge, I conducted extensive research on the Australian Spam Act 2003 and anti-spam legislation from a number of other countries. Whilst the Australian Spam Act has a definition of what Spam is, I believe that the most important thing for businesses is to ensure that people receiving your messages don’t perceive them to be Spam. None of us want the negative impact on our business or organisation of having our contacts thinking that we are spamming them! Whether or not we are according to the letter of the law.

I will briefly cover three key strategies for ensuring that your contacts do not perceive your messages to be Spam.

Strategy #1 - ensure your contacts really are expecting your emails or SMS messages There are 3 key things you need to do to comply with the Australian Spam Act - gain consent, identify the sender, and allow people to easily unsubscribe. Included in the Act is a concept of an implied consent. However, I believe that to ensure that your emails are not perceived as spam, you need to make sure that your contacts know they have consented, and are in fact expecting both the messages and the type of content you provide in them.

Here’s a simple example of how to get acknowledged consent: you attend a networking breakfast such as this one, and get into a conversation with someone who is very interested in what you do. YOu ask them “would you like to go on my mailing list to receive monthly information about topic xyz, information about what our clients are doing, and some tips that might help you develop in this area?” Nine times out of 10 the person is going to say yes. Even if they really don’t want the messages, or will never have time to read them, whey they arrrive as promised, there’s no surprise. He / she will not think they have been spammed, and they will remember the conversation they had with you.

If, however, you purchase something from a website and as part of the purchase there’s a pre-ticked box asking you if you want to subscribe to their newsletter, then you may get a surprise, perhaps not so pleasant, when the first newsletter arrives. Not everyone will notice the tick box, or read the text beside it. Best practice is to have the tick box clear by default, and require that the purchaser pro-actively choose to opt in.

Of course, someone who specifically clicks on a link to join your mailing list from the front page of your website (I hope you have your subscribe links on your front page!) will expect to receive your messages as long as you don’t send them more frequently than expected and bombard people… which brings me to the second strategy:

Strategy #2 - choose and appropriate frequency and stick to itYou may have noticed in my example of getting verbal consent at a networking breakfast such as this, I mentioned the frequency of the messages (I said monthly). It is important to set the expectation of how frequently you will be sending messages, and to stick to that.

The frequency you choose should be appropriate for your target audience and your topic. There are some topics and audiences that would suit daily updates - stock market information for day traders may be one. However most regular communications will be either fortnightly, monthly or quarterly.

I once made a purchase from an online printing business. They promptly shipped provided the item that I purchased, and the product was excellent. However, from that day on they emailed me nearly everyday with specials which turned out to not really be a special for me at all. These emails drove me mad fairly quickly; to the extent that I will never purchase from them again, nor will I recommend them to any of my friends or colleagues because I wouldn’t want them to be bombarded either. Yes, unsubscribing is easy enough, but being in the electronic marketing business, I like to keep on these lists to see what other people are doing!

So you can see that an inappropriate frequency can lead to a perception that you are spamming people, even though you have obtained consent.

Strategy #3 - add valueAs I mentioned with the online printing business, the special offers they provided sounded great in the subject line and content of their email, but each time I went through the process of attempting to order the special, I found that in fact the specials only applied to orders that used their standard illustrations - of course I wanted to place my own logo on their products.

Making your messages appropriate to the target audience, and actually giving them something of value, is critical to keeping people reading your messages, sending them onto others, holding your business in high regard, and continuing to do business with you over the long term.

If you don’t add value, people will perceive your messages as spam and they will take the opportunity to unsubscribe, or worse, just delete your messages as soon as they arrive, sight unseen, and never communicate with you about their preferences.

How you add value to your messages will be different for every organisation. The value doesn’t necessarily have to be about your business, or promoting a product or service you offer. Consider from time to time promoting another business’ service that complements your business. Overall you should be trying to make it easier for your clients and customers to live their lives or operate their busienss, and make it easier for them to do business with you.

Something I haven’t talked about today is how to ensure that the anti-spam software operating in between you and your contacts doesn’t flag your message as spam, and either not deliver it, or changes the subject to suggest that the message is spam. That’s another separate topic in itself, but using a solution such as eNudge can go a long way to helping ensure your messages are delivered.

If you would like to receive my fortnightly eNudge News, which provides information on how to use email and sms marketing effectively, and shares about how other businesses are using these tools, then please subscribe here.

Heather Maloney is the Managing Director of Contact Point IT Services Pty Ltd, dedicated to assisting businesses to interact more effectively with their customers and suppliers using technology. Contact Point is the developer of eNudge - a leading edge online SMS and Email Marketing and Delivery solution (http://www.enudge.com.au)

The sale that can be experienced is not the true sale,
The pitch that can be perceived is not real.
Without selling, the sale can be experienced,
Without the pitch, the profits can be known.

I’ll admit it - I’m a sucker for opt-in forms. As a copywriter and an internet marketer, I can’t resist the opportunity to learn more about internet marketing. So every time I run across a website that offers an email course or a free report, I can’t help but give up my email address.

Sadly, I almost always end up regretting it.

Why? Because most of the emails I get are non-stop sales pitches that are thinly veiled with useless information. Many marketers assume that once you’re on the list, you’re a sale that just hasn’t clicked the “Order Now” button yet. A sheep that just needs to be herded into the pen, and quickly shorn.

It doesn’t take long for me to unsubscribe from these marketers’ lists. Sometimes I keep the emails as examples of bad internet marketing, but once I’ve gotten two or three emails packed with hyperbole and affiliate links, I’ve seen all I need to see.

If I subscribe to an opt-in list, I want to see good, useful content. I want tips and techniques that I can use to make my own business more successful. I want to read an email and say, “Man, I’m glad I didn’t miss this!”

Of course, you don’t build an email list without the intent to sell something to your subscribers. That’s just business - without money coming in the door, there’s no reason to give up your evenings and weekends creating content for your readers. There are plenty of other people around to do that.

Therein lies the paradox of email marketing. You have to have sales to stay in business, but pushing for the sale isn’t going to get you where you want to be. People can smell a sales pitch instantly, and when they see an obvious pitch, the walls of resistance go up.

Like the Tao, successful internet marketing is not what it seems.

In order to build a successful email marketing campaign, you simply cannot turn every email into a sales pitch. In fact, only one out of every three or four emails you send out should be about a product you’re selling.

Your other emails should be about building trust and loyalty, and about establishing yourself as an expert in your field. Give your subscribers solid, useful information - not just vague theory, but real tips that they can start using today to improve their lives.

Ask yourself, “Would I pay for this information, if I were in my subscribers’ shoes?” If the answer is “yes”, give it away in your emails. Don’t worry- you’re not going to run out of useful information. You could write an entire library of content about any topic imaginable. Some of it, you will sell; the rest, you should give away to make subscribers want to buy your products.

Give away useful information, enrich your readers’ lives, and you will build loyalty and trust that will significantly increase your sales figures.

Lee Rowley is the co-owner of Java Joint Media, a full-service copywriting firm that specializes in dynamic sales copy, engaging print and website content, and informative blogs and articles. To see what Java Joint Media can do for your business, please visit href="http://www.javajointmedia.com">www.javajointmedia.com

As you are probably aware there are many advantages for a business to outsource their email not least of which is to take the technical burden of maintaining a complex IT system off its shoulders.

But how do you ensure you are getting the best deal from a supplier of business email services? What are the key facilities you should be looking for when assessing a supplier’s business email service offering?

There are a number of factors - some essential and some highly desirable - that come into play.

Firstly, the service should be easy to operate and be able to cope with the number of people in your organisation. You should be able to have separate email addresses for all of the staff that your organisation requires, whether it be 5 or 5000, on the same system.

Secondly, there should be a way of controlling the email activity in your organisation from a central point to ensure that staff are not abusing the system and operating within your organisation’s policies. This usually means an administration module where designated members of staff can oversee all the email activity and control it. This does not mean that you have to maintain the technical aspects of the system merely the aspects that affect your business.

Thirdly, your email system should be capable of reflecting your firm’s branding. For instance, your email addresses should be in the form - jsmith@yourfirmsname.com
This is a powerful way of creating and maintaining a brand image.

Technically, you want to be assured of sufficient storage capacity for your email and information that is capable of growing as your business demands. Equally, the system should be able to cope with large attachments and have advanced mailbox tools such as email forwarding, synchronising with various email clients, mass emailing and search facilities. While most business email accounts are web based and therefore accessible any where in the world via a computer and browser, some offerings are able to be accessed through mobile phones. This is highly desirable as email communication evolves. This truly gives your staff access to business emails any time, any where.

A great technical system with lots of useful facilities can be undermined if there is poor technical support. Things can and do go wrong with all systems. You should look carefully at the support arrangements. A minimum 24/7 support should be standard although the way this is provided can differ. Support can be offered through knowledge bases or FAQs which can be a useful start. But the best services provide 24 hour telephone support. And look at the uptime performance of the system. A minimum standard should be 99.9%.

Emails provide a lot of sensitive and important information for your organisation so security and protection should be main concerns in the choice of a business email system. First and foremost there should be regular backups of the system to avoid losses during any unforeseen technical problems. Secondly, as a minimum email should be protected through password authentication, strong virus and spyware protection, industry standard spam filtering, and encryption to ensure communications are safe.

In terms of more desirable factors, many business email offerings have collaborative features such as calendars, contact management, workflow, document production and project management. While these are not universally available in all offerings they are useful to have within one system that can be controlled and will no doubt improve your organisation’s overall productivity.

Finally, the collection of email addresses as part of your business is important if you want to carry out email marketing campaigns. Check to see whether the system has email marketing facilities or whether they can be added at a later date.

As in life, you are unlikely to get the perfect business email account that includes all of the above. However, there are some great providers out there that will provide you with all of your essential requirements and maybe some of your desirables. It all depends on what is important to your organisation. If you use the above checklist and talk to some current users of the system then you will get a very good picture of the service provider and the capabilities of their business email accounts.

This article is by David Coulbeck, an internet marketing enthusiast with a wealth of experience in IT management particularly procurement. Why not visit http://businessemailaccounts.davesinfocafe.com for more about business email accounts.

Email marketing is a very effective way of reaching your target market. It is less expensive than other marketing methods, whilst allowing you to reach huge volumes of potential customers. In fact, by 2008, it is expected to be the most used method of advertising. Are you aware of the various email marketing laws that are in effect throughout the United States and other countries? It is important that you take the time to educate yourself on this topic before you proceed with an e-mail marketing campaign, 36 of the 50 U.S. states have privacy laws in place regarding e-mail marketing tactics. There are also laws in Europe, Australia, and Asia. Larger businesses will often retain the services of a specialist lawyer. But for the small business it is usually just sufficient to make yourself aware of the law, and how they affect you.

The CAN-SPAM Act was implemented in the United States to protect the privacy of consumers on January 1st 2004. CAN-SPAM is short for controlling the assault of non-solicited pornography and marketing act. The act prohibits the use of misleading to and fro headers in the email. Marketers are required to include their physical address in the email (this can be a registered office). There must also be an opt out link in every email, giving the consumer the ability to request removal from the senders list. The sender is required to remove the consumer from their database within 10 working days. Any email containing sexual content must be clearly identifiable before the recipient opens it. Marketers must obtain permission from the consumer in order to sell their email address.

Internet regulators are getting much tougher on marketers who violate these laws. They are imposing massive fines, and in some cases jail sentences of up to five years. These harsher regulations are to protect the users of the internet and mail services, who felt their privacy was being violated as their email continued to be clogged up with hundreds of unsolicited emails that were being randomly sent, with no particular target market in mind. As the use of email marketing continues to grow we can expect the regulations to be futhur enforced.

In addition, marketers who continue to send email marketing messages to consumers who have requested to be removed from their list may well decide to sue. This can be very scary. The law does however protect you also. You will not be found liable if a spammer has used your business as a cover, as long as you are unaware of the situation. You are also not liable if a virus is found in your marketing emails, just so long as you did not place it there, or know it was there, prior to sending out the emails.

The Coalition Against Unsolicited Emails is a non-profit organisation helping consumers to know their rights, to stop unfair email marketing practices, and also to provide businesses with answers to their questions before they engage in such activities. They also work closely with members of Congress to get laws passed that will be in the best interests of both consumers and business. Their website is a great place to get information www.cauce.org

Email marketing is a great opportunity to keep your business in the mind of the consumer, as well as encouraging them to make fresh purchases. However, it is important that you abide by the regulations and stay within the bounds of the law. Whilst most businesses do this, many don’t, others just simply are not educated and aware in the legislation, and so break the law unintentionally (no excuse in law). The Internet is a great place to get information regarding these laws and fair email practices. Check regularly for any updates. Keep within the legislation and your business will stand out and grow accordingly.

Chris Haycock is an information publisher, specialising in helping others set up and run their own profitable internet business. For more information on the above, and to get an absolutely no cost two hour business video, why not go now to http://www.easyebizz.com

Audio and Video tools in the ever-changing online world have been combined into powerful internet marketing systems for building your online business.

It is no longer a choice as to whether you should be incorporating Audio and Video into your internet marketing strategies. You absolutely should take advantage of these no-brainer systems at the moment you decide to compete as a Top Gun in your business.

Online competition in every Niche is increasing exponentially. Standing out from the teeming online masses by employing your unique voice is good for business. Fortunately, Audio is dirt cheap if you are on a budget and just starting out online.

Audio, on its own, is powerful. So don’t worry about using Video right away. Your voice is unique. It sets you apart from everyone else on the Internet. Some voices grab. Some soothe. Some excite to action. Some few can do it all. They result from practicing the Art of Persuasion.

There is one guy in particular from whom I took a three month online course in internet marketing. Whatever he recommends, I take seriously. Over time, his recommendations have proven to be totally credible and trustworthy, and, generous of heart. But it is his voice and his manner of speaking that began and sustains the relationship.

Practice? Rehearse? I just want to be personable… How hard can just being ME be? I learned it takes practice. It requires rehearsal even being just ME.

Without practice, an opportunity can be lost. The speaker or product never obtains a fair hearing. Nor a future hearing. Many of us initially fail to take Audio as seriously as it should be taken. Even if being lighthearted and competently business casual is your aim, it is essential to practice for optimum credibility and profit.

I didn’t practice for the first Teleseminar I recorded for my financial services business. I choked. I rushed. I spoke until I ran out of breath. Surprising how could I sound so, well, phony, when I thought it would be so easy to just be Me, as if I was sitting across from a client.

Audio and Video does more than build relationships fast. Rankings matter online and Audio and Video are beloved by search engines. Take these mega-tools for granted anymore and your present rankings will suffer from the disconnect.

People do business with people, over and over again, with whom they come to know, like and trust. That is THE maxim when it comes to internet marketing.

And Voice is as personal as it gets online. The beginning of many, many profitable, long-term relationships will sprout from that part of what makes you You.

Audio takes a static website and enhances it by creating a memorable presence as your voice circles the globe, giving the world a taste of your distinct personality.

Building credibility and trust.

Warming the heart with a good story.

Feeding the soul with spiritual insights.

Inspiring immediate action time and again.

Teaching everything under the Sun, indelibly.

Helping to sell You first.

Remember, you only have seconds to intrigue a Visitor into remaining on your website or sales page long enough to get your message out, before they click away to someone else offering similar products and services.

A silent, static website can not properly share your personality with your online visitors. Converting your Visitors into Clients is difficult without your unique personality shining through, especially when competition is stiff.

Are you warm? Funny? Enthusiastic? Know your Niche(s) backwards and forwards? Are you plain-spoken? Erudite? From California or the Deep South? Have an Irish lilt?

Your voice is powerful. Actually, magical in scope. Your voice creates a visual of the many facets of the one-and-only You expressed in sound vibration.

Powerful stuff!

Cie Lowery offers tips for Artists, Authors, Realtors, Marketers, ebay sellers, using no-brainer, integrated plug & play Audio-Video systems that store data for downloading to websites, sales pages, emails, Squidoo, too. http://MyListingsAtLightspeed.com or email at: cielowery@comcast.net

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.)

Train yourself to always — and I mean ALWAYS — stick to the rules below when crafting your email message.

– RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a “hard return” by hitting “Enter” at the end of the line.

Wondering why to limit your lines to just 65 characters?
(Good question! It shows you`re thinking.) There are two reasons that “less is more”:

– The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.

– The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all “chopped up.”
This makes it unattractive…and worse — unappealing.

– Tip within a Rule #1: Email clients such as Outlook Express allow you to SET THE LINE-WRAP to any character-width you choose. That means you won`t have to hit Enter each time after typing 65 characters. Makes life easier!

– Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.

– RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson…and no one likes a “screaming” email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other
punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to help break up sections of the content from time to time)

– Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as “shady” or uneducated, and have an appearance that damages the credibility of an offer.

– RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would…and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with errors, they think to themselves, “Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails.”

When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image…it destroys it. (Ouch!)

That`s it for now, but I`ll be back with more information for you, “I want to be EMPOWERED”

Sincerely,

Edgar Gregory
http://www.CashMakerMachine.com

P.S. In Internet Marketing, it`s not who you know…it`s who you contact. To get the QUALITY website traffic that will result in a QUANTITY of sales, you need to know EMPOWERISM and RSVP - The NEW Way to Buy Leads. Our satisfied subscribers are making money hand over fist and are getting back DOUBLE THEIR MONEY on EVERY Leads Order!

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The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!

P.P.S. After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at:
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5 Ways To Fail

How many ways are there to really mess up at email marketing? Let me count the ways! There are at least an equal number of ways to do things wrong as there are to do things right.

There may even be more ways to do things wrong than right. There is usually only one right way but

something there are multiple wrong ways.

1. A marketing email must be formatted so that it can be read in any email delivery system. All email delivery systems do not use HTML. Some only use plain text.

Plain text is only ACSII characters. Those are the characters that you can see on your keyboard. The only program that comes on your computer that uses only ACSII characters is NotePad.

Use that program to write your email marketing messages. Not doing that is one of the primary ways to fail at email marketing.

2. Plain text email delivery systems will deliver messages that have lines longer than 65 characters but all of the characters greater than 65 will be scrambled. The email message will be a lot of gibberish. This is yet another way to fail at email marketing.

3. Marketing email messages should only promote one product or one service at a time. Multiple products and services advertised at the same time will lead to email marketing failure.

4. Links that are sent word-wrapped will not appear as clickable links in plain text email delivery systems. The recipient will only see the words. They wont see the link and they wont know what the link is. Not sending full website addresses is another way to guarantee email marketing failure.

5. Marketing emails that are filled with misspelled words and poor grammar will cause the recipients to think that the sender is not all that bright or, maybe just uneducated. This is yet another way to fail at email marketing.

5 Ways to Succeed

Success is a beautiful word! Success at email marketing is a beautiful phrase. There are so many ways to fail at email marketing….that’s the bad news.

The good news is that there are techniques available that, if not guarantee success, at least increase the odds and put them in your favor.

1. Build your list. Do NOT even consider buying a list. Build your list from scratch. Yes, it will take time but once you get a list going to will actually self-propagate and it will be a list of names of real customers and real prospective customers. Use all of the available techniques and your list will be your most valuable asset. A long and impressive list of real prospects opens doors for you that will otherwise remain closed.

2. When you send your marketing emails to your list be certain that they are formatted in such a way that all email delivery systems will deliver them in readable form. Use NotePad to compose your messages so that you have only ACSII characters and be sure that your lines are never longer than 65 characters.

3. Never, ever word-wrap links. Plain text email delivery systems will deliver word-wrapped links without the link. Always type out full website addresses.

4. Never promote more than one product or service per marketing email. Keep your emails short. 300 to 400 words long is long enough for a marketing email. Be certain that all of the links in your marketing email work and that every word is spelled correctly. Double check your grammar, as well.

5. Do NOT over-do sending marketing emails. Remember that these people who opted into your mailing list gave you permission to email them but they did not give you permission to pester them to death with marketing messages.

R. Mark Fullerton is the President & CEO of Vinyasa Marketing Inc. An extremely important component of the business at Vinyasa Marketing is Lead Generation. Make sure you check out their preferred resource that gets fantastic results at: http://yogapilatesonline.leadgensecrets.com/