Archive for July 22nd, 2008


How To Improve Your Gas Mileage

If you ponder over this question, you will get a variety of replies. Some would advise you to shut down the vehicle when it is not in motion. Some would even convince you to push your own vehicle so that you will get the maximum mileage! There are a variety of ways to do it. But there is only one concrete way of improving your mileage. Turn your car into a hybrid and you can get real extra mileage. Hybrid is the only real way of attaining it; everything else is just a compromise.

You can use a hybrid plug-in which is nothing but an accessory. This accessory which has the ability to produce Oxydrogen which is a product create by the splitting up of water and baking soda is capable enough to increase your mileage by nearly 50%. Once you design or build such an accessory which is capable of producing Oxydrogen, your engine would draw energy from both Oxydrogen and Gasoline. This is the best way of achieving the maximum amount of savings. Switching off your engine which is not in motion and braking less may save some little bit of gasoline. But, it can never be compared with the saving which your car would give when you convert your gasoline powered car into a Hybrid.

Hybrid kit is not any another accessory. It is the future, accept it and embrace it. You will never regret for converting your vehicle into a hybrid. In course of time your hybrid will save for itself.

Find Out Now How You Can Drive Around Using WATER as FUEL and Laugh At Rising Gas Costs. Convert Gas To Water is the place to visit.


Writing a Business Plan for Your New Patent

The first type of business plan is one you plan on showing to others. This might be so you can raise venture capital funding or get a bank loan. The second type of business plan is for yourself. It is in essence a document to keep you on track, something you can refer to in the day-to-day chaos of your operations and use to determine whether you are on target. First, let’s explore the first type.

If you are writing a business plan to obtain funding, you are essentially giving a stranger an overview of your company. This person will want to evaluate your goals, your personell, and your financial projections for the future. Therefore, these are the things you want to address and give special attention to in your business plan. At bare minimum, your business plan needs an executive summary, a marketing plan, financial projections, and a description of the personell involved. Let’s learn a little more about each phase, as each one is crucially important.

Executive Summary

The executive summary is what you might call ‘the main point.’ It is the most important part of your business plan. This is where you summarize the purpose of your company, how you will make money, in essence, what you will be going into business to do. You want to touch upon the surface of all the other categories, but without going into super-specific detail. For example, rather than naming the stores you want to sell your product in or the names of specific personell, you might say something like ‘We will utilize a robust strategy of discount store selling made possible by high-ranking personell in the retail field.’ A venture capitalist or business partner should be able to read your executive summary and come away with a broad understanding of your goals. Of course, you’ll need to firm up specifics of how your business will be run in order to provide that understanding. Therefore, it would be best to hold off on writing the executive summary until after you are down with your marketing plan, financial projections, and personell descriptions. Then you yourself will be intimately familiar with the details and in a good position to sum it all up in your executive summary.

Marketing Plan

Your marketing plan is basically how you intend to reach your customers. It is also where you define your ideal customer: say, 22-35 year old SUV driving males in the northeast with incomes of $80,000 per year or more. The person reading your marketing plan should come away knowing where your product will be sold and how. Details are crucial here. Do you know buyers at Home Depot or Wal-Mart, if that’s where you plan on selling? Will you be using Google AdWords or affiliate deals, if you will be retailing online? How much product can you afford to produce? How do you plan on keeping store shelves (or inventory) stocked? Anything related to how and at what cost your product reaches customers belongs in the market plan, spelled out in as much detail as you can go into. This will firm up your vision in the minds of anyone reading it.

Financial Projections

The number one question on the mind of any business partner is ‘How much money is going to come out of this?’ The financial projections are where you attempt to answer this question. What are your sales goals? What kind of profit margin do you expect? When do you predict the company will be profitable? Are there significant debts that need to be taken and later repaid, such as for machinery or equipment? If so, you need to factor such things into your projections. A person reading your financial projections will want to know that you have taken everything into account and produced some realistic expectations for the business.

Personell

Finally, those reading your business plan will want to know that you have competent, accomplished people working with you. In the personell section, you want to list the names, achievements, and qualifications of anyone who will be working with you. The idea is to convince the VC or partner that the personell you have chosen are suited for the tasks that lie ahead. This is especially important, given the modern trend of venture capitalists appointing their own guys to companies they fund.

The other type of business plan is the one you write for yourself; for example, if you are bootstrapping with your own funds and growing the business organically, by reinvesting profits. This type of business plan can be much more informal in nature, since you will be the only one looking at it. However, you should still be thinking about the same questions. Too many business owners lose sight of why they are in business at all, and try to be all things to all people. This does not work, and a solid business plan is a great way to keep yourself focused on what matters — on what is profitable.

Therefore, no matter how you choose to structure your business plan, it should have the following:

* Specific, numeric sales goals and time frames for achieving them.

* A list of ways you intend on marketing your product and the steps necessary to see it through

* When you expect to be profitable and why

Forcing yourself to think these things through will be an invaluable benefit as you build your company. They will give you standards to judge yourself against daily, as well as show you how to correct any mistakes you are making.

Eric Corl is the Founder and CEO of Idea Buyer, a marketplace for new technology and products that allows inventors to showcase their intellectual property to consumer product companies, entrepreneurs, retailers, and manufacturers at http://www.IdeaBuyer.com

You can email him at EricCorl@IdeaBuyer.com


A History of Hypnosis

The history of hypnosis is centuries old and in various ways was a part of religious ceremonies in ancient cultures. There is evidence that hypnosis was used in Ancient Egypt and many different societies throughout history have used the beat of drums to induce a hypnotic trance in spiritual rituals. Even animals have been known to use the powers of hypnosis to bring their prey under their control. There is an interesting and global history of hypnosis that is evident down through the ages. Discovering it is indeed a fascinating journey.

What is the History of Hypnosis for Modern Usage?

Hypnosis has long been used for religious purposes and even for controlling farm animals such as chickens. For example, in Germany during the 1600s traveling shows drew crowds by hypnotizing animals. Furthermore, in this period of history hypnosis was known and used to keep chickens calm for farming and slaughtering purposes. The history of hypnosis reveals the popular story of hypnosis as a central element of much entertainment and religion. However, it has grown beyond these to being a significant tool for relaxation and the process of personal transformation.

You have probably heard the word ‘mesmerize’ but you may not know that is taken from the name of a famous doctor who practiced hypnotism. Dr Franz Anton Mesmer became famous during the late eighteenth century practicing what he termed magnetism. He used magnets on patients to create vibrations to assist in healing. His techniques included singing, playing harmonica, staring into patients’ eyes, asking patients to stare at his hands when placed in a pyramid shape and a number of other methods of inducing a hypnotic trance. He died in 1815, having never been able to convince his medical colleagues of the success of his practices. However, Dr Mesmer is probably the first modern hypnotist recorded in the history of hypnosis.

In 1845, Dr James Esdale from Scotland gained attention by performing operations in Calcutta by only using hypnosis. He successfully operated on approximately two thousand patients without causing pain to them. This was a first in the history of hypnosis according to modern records. Sigmund Freud was intrigued enough to study hypnosis as a part of his studies in psychology. After this, readings in the history of hypnosis indicate that hypnosis became aligned with psychology rather than medicine.

Milton H. Erickson was a psychiatrist who furthered the use of hypnosis in the treatment of patients with phobias and behavioral problems. He discovered a range of effective techniques for inducing trances that worked well with different patients. Erickson believed that through hypnosis one could directly influence the unconscious mind and thus induce change. He was the first notable individual in the history of hypnosis who radically moved hypnosis forward from entertainment to therapeutic usage.

You will find a great deal of debate and controversy in the history of hypnosis, but you will also discover amazing triumphs and fascinating testimonials. There is no doubt that modern hypnosis has developed and transformed from simple entertainment or religious altered states. It is used successfully as a therapy for personal change, relaxation, pain management and even healing.

Learn how others use conversational hypnosis to improve interpersonal relationships and self hypnosis to kick addictions.